The Email Marketing Playbook: How to Multiply Your Results in 2025 🚀

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January 21st, 2025

Hello, email marketing champions! 🚀

Ever feel like your emails are disappearing into the void? 🚀 You’re not alone. With inboxes more crowded than ever, standing out takes more than just a catchy subject line—it takes strategy.

Today, we’re uncovering the hidden levers that turn emails into money-makers. From a dead-simple cold email trick that’s booking more meetings than ever, to a psychological hack that 90% of readers notice first (yet most marketers ignore), these are the tactics that separate inbox winners from the ones stuck in spam purgatory.

Ready to level up? Let’s dive in.

📰 Upcoming in this issue

• Master Email Marketing & Watch Your Business Soar 🚀

• Cold Email in 2025: Dead or More Powerful Than Ever? 📩

• The Secret Weapon in Your Emails: Why P.S. Still Works in 2025 ✉️

Master Email Marketing & Watch Your Business Soar 🚀 watch the full 10-min video here

Video published: January 20, 2025

Email marketing isn’t just alive—it’s thriving. In How to Do Email Marketing for Beginners, HOW-TO Genius Guides reveals exactly how to grow your email list, write irresistible emails, and automate everything—without spending a dime.

Here’s the kicker: email marketing delivers a jaw-dropping 42:1 ROI—meaning for every $1 spent, you could be making $42 back. But most beginners fail because they don’t offer the right incentives or send emails at the wrong time. The secret? Powerful lead magnets and sending emails on Tuesdays or Thursdays at 10 AM for the highest open rates.

And if you’re wondering which email tool to use, the video’s research found MailerLite is the best free option, with automation, templates, and segmentation—all free for up to 1,000 subscribers.

Key Takeaways:

• 🔥 Email marketing can 42X your investment: Done right, email generates insane returns, making it the ultimate marketing tool (1:08).

• ⏰ Timing is your secret weapon: Emails sent on Tuesdays & Thursdays at 10 AM get the best open rates—avoid Mondays and weekends! (5:44).

• 🤖 Automate or get left behind: Use drip campaigns, welcome sequences, and audience segmentation to scale effortlessly (7:32).

• 🎯 MailerLite is the best free email platform: Packed with automation, templates, and landing pages—free up to 1,000 subscribers (9:59).

Cold Email in 2025: Dead or More Powerful Than Ever? 📩 watch the full 21-min video here

Video published: August 13, 2024

People keep asking me: Is cold email dead? My answer? Absolutely not—but the game has changed. In my interview on the 21st Century Entrepreneurship Podcast, I break down exactly why cold email still works better than ever—if you do it right.

My company books more meetings now than at any point in our history. But here’s the truth: if you’re sending cold emails like you did a year ago, you’re already failing. Google and Yahoo have cracked down, spam filters are brutal, and AI-generated junk floods inboxes. The winners? Those who adapt.

Here’s what works: multiple domains, sending fewer emails per inbox, and extreme personalization. And get this—the best-performing subject line we’ve tested across millions of emails is just "Hi [First Name]". Simple, but deadly effective.

Cold email isn’t dead. Bad cold email is.

Key Takeaways:

• 🔥 Cold email still works—if you adapt: We’re booking more meetings than ever, despite tougher inbox rules (5:37).

• 📬 Avoid spam with the right setup: Use multiple domains, keep emails under 20 per inbox per day, and nail your backend settings (6:27).

• ✍️ The #1 subject line is shockingly simple: Just "Hi [First Name]" has outperformed every other option across millions of emails (7:22).

• 🤖 AI is raising the bar for cold email quality: If your outreach isn’t hyper-personalized and well-targeted, it’ll be ignored (8:20).

The Secret Weapon in Your Emails: Why P.S. Still Works in 2025 ✉️ read the full 4,500-word article here

Article published: January 20, 2025

Did you know that over 90% of readers scan the P.S. section before reading the rest of an email? In How to Use P.S. in Email: Should You Use It in Your Newsletter?, Designmodo uncovers why this overlooked detail could boost engagement, drive conversions, and make your emails stand out in crowded inboxes.

Originally a relic of handwritten letters, the postscript is now a secret weapon in digital marketing. Brands use it to reinforce key messages, add urgency, and even sneak in exclusive discounts. And when done right, a simple P.S. line can outperform the main body of an email.

But beware—misusing P.S. can make your emails look sloppy or desperate. The article breaks down best practices, real-world examples, and expert strategies to ensure your P.S. isn’t just an afterthought—but a game-changer.

Key Takeaways:

• 🔥 P.S. is the most-read part of an email: Studies show 90% of readers check the postscript first, making it prime real estate.

• 🎯 Use P.S. to drive action & urgency: Brands use it to tease offers, reinforce CTAs, and personalize engagement—without feeling pushy.

• 📝 P.P.S. can backfire if overused: Adding multiple postscripts can clutter your email, reducing effectiveness instead of boosting it.

• 🚀 Top brands strategically use P.S.: Apple, Figma, and Reddit leverage postscripts to increase engagement, evoke nostalgia, and create exclusivity.

My Last $.02

The inbox isn’t just a place where emails land—it’s where deals close, relationships build, and businesses grow. But here’s the catch: most people are still sending emails like it’s 2020.

The real winners? They’re the ones using AI to personalize at scale, timing their emails to perfection, and sneaking in psychological triggers that drive action (hint: P.S. isn’t just an afterthought). If you’re serious about email marketing in 2025, it’s time to stop guessing and start playing the game the right way. Because the difference between success and being ignored? It’s just one email away.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com