The Email Playbook Winning 40% of E-Commerce Revenue 📩🚀

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March 13th, 2025

Hello, email marketing champions! 🚀

What if the key to explosive e-commerce growth wasn’t more ads—but smarter emails? In 2025, the brands pulling ahead aren’t just spending big—they’re turning every click into cash with high-impact automations, cold outreach strategies, and email-driven funnels that convert.

Today, we’re diving into the exact email playbooks that generate 30-40% of revenue, recover lost sales, and keep customers buying—without slashing prices or burning ad budgets.

If you want to sell more, scale faster, and stop leaving money on the table, let’s get into it.

📰 Upcoming in this issue

• Email Marketing in 2025: The Blueprint for E-Commerce Growth 🚀

• How I Built a Business While Traveling the World & Mastered Cold Email 🌍

• High-Impact Email Automations That Drive Revenue in 2025 📩 

Email Marketing in 2025: The Blueprint for E-Commerce Growth 🚀 watch the full 23-min video here

Video published: March 12, 2025

With rising ad costs and shrinking margins, email marketing is the highest-ROI channel e-commerce brands must optimize in 2025.

Max Sturtevant, who has generated $100M+ through email marketing, shares a step-by-step framework for increasing revenue without increasing ad spend.

The brands winning in 2025 generate 30-40% of revenue from email, giving them a huge competitive edge while others struggle with low ROAS.

Key Takeaways:

• 📩 List growth is priority #1: High-converting pop-ups (10%+ opt-in rates) capture expensive paid traffic before it leaves forever.

• 🔄 Automate core flows: Cart abandonment, welcome sequences, and post-purchase flows boost LTV without extra effort.

• ✉️ Send 2-4 campaigns per week: Engaging non-discount emails (tips, founder stories, industry insights) keep subscribers buying—without spamming discounts.

• 🔥 Scale ads with confidence: With a strong email backend, you can increase ad spend profitably, knowing every visitor has multiple touchpoints before converting.

How I Built a Business While Traveling the World & Mastered Cold Email 🌍 watch the full 27-min video here

Video published: July 26, 2025

Since 2021, I’ve been building my business while traveling full-time—Hawaii, Italy, France, Germany, you name it. And along the way, I’ve learned one thing: cold email is one of the most powerful (and underrated) growth tools out there.

On The Brad Weisman Show, I break down how I built my company using cold email to book meetings with major brands, how Google’s new restrictions are actually helping the best senders, and why too many businesses ignore this channel.

Key Takeaways:

• 📩 Cold email isn’t dead: If done right, it’s one of the most cost-effective ways to generate high-quality leads and close deals.

• 🚀 Google’s new email rules are tough, but they’ve weeded out the spammers, making it even more valuable for those who know how to do it right.

• 🔥 The biggest mistake: People don’t send enough emails—or worse, they send the wrong ones. Personalization, structure, and follow-ups make all the difference.

• ✈️ You don’t have to wait to travel: I’ve scaled my business while exploring the world, and I break down exactly how I make it work.

High-Impact Email Automations That Drive Revenue in 2025 📩 read the full 5-min article here

Article published: March 12, 2025

With rising acquisition costs, email automation is the highest-ROI tool for maximizing customer lifetime value in 2025.

The most profitable brands streamline their automations, focusing only on high-converting workflows that drive immediate revenue.

Key Takeaways:

• 📩 Welcome series drives first purchases: Welcome emails generate 320% more revenue per email than promos. A well-structured series builds engagement and accelerates sales.

• 🔄 Abandoned cart emails recover lost revenue: With a 41% open rate, abandoned cart emails win back 5–10% of lost sales by adding urgency, scarcity, and incentives.

• ✉️ Re-engagement campaigns activate dormant subscribers: Instead of letting inactive users drain your deliverability, win them back with personalized offers—or remove them to improve inbox placement.

• 🔥 Simplify your automation strategy: Fewer, better automations mean higher engagement, better deliverability, and more revenue without extra effort.

My Last $.02

Most brands waste their email lists—the smartest ones print money with them. Whether it’s abandoned cart sequences, high-converting welcome emails, or cold outreach that actually works, email is the highest-ROI channel in 2025—but only if you do it right.

The brands that master email now will outlast ad-dependent competitors, scale profitably, and dominate their markets. The rest? They’ll keep chasing customers instead of keeping them.

Your inbox is either a goldmine or a graveyard. Which one will yours be?

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com