⚙️ The Email Setup That Wins Replies

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The holiday targeting playbook marketers are using this season

Black Friday and holiday ad campaigns are make-or-break moments. While competitors burn budget on broad audiences, you can zero in on shoppers ready to buy exactly what you sell.

Speedeon’s Holiday Digital Audience Guide unlocks 100+ hyper-focused segments—from Amazon holiday shoppers and Cyber Monday fanatics to gift card purchasers and families starting new holiday traditions.

These aren’t generic lists. They’re proven, conversion-driven digital audiences designed for immediate activation across Meta, Google and more.

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See the Holiday Audiences

October 7th, 2025

Hello, email marketing champions! 🚀

Today’s lineup is built to earn replies, not just sends.

First, the five lifecycle programs that quietly drive revenue and trust, plus the one “blast” to retire. Then, fresh benchmarks so you can stop guessing and start improving with context, segmentation, automation, and mobile-first design.

Skim, save, and put one improvement live before lunch.

📰 Upcoming in this issue

• ✉️ 5 Email Lifecycle Programs You Need (and One to Retire)

• ✉️ Email Marketing Stats You Can Actually Use

• 🎙️ The Deliverability Play That Changes Reply Rates

✉️ 5 Email Lifecycle Programs You Need (and One to Retire)

Stop blasting, start guiding. This piece lays out the core lifecycle programs that consistently earn replies, revenue, and trust, plus the one generic send that drags deliverability and drains time.

Read the full article here »

Key Takeaways:

• 👋 Welcome & Onboarding: Set expectations fast with a short series that shares value, timing, and the next best step.

• 🛒 Abandonment Rescue: Nudge cart and browse abandoners with helpful reminders, social proof, and a clear path back.

• 🎁 Post-Purchase & Upsell: Say thanks, confirm value, then offer care tips, how-tos, and tasteful cross-sells when relevant.

• 💤 Re-engagement: Segment quiet subscribers, test softer subject lines and offers, and give an easy snooze or opt-down.

• 🛠️ Preferences & Sunset: Let people tune frequency and topics. If they stay inactive, remove or suppress to protect the reputation.

• 🪓 What to drop: The one-size-fits-all “blast” newsletter that ignores behavior, hurts engagement, and risks the spam folder.

✉️ Email Marketing Stats You Can Actually Use

GetResponse rounded up fresh benchmarks and trends so you can stop guessing and start improving. The short version: relevance beats volume, automation outperforms one-offs, and mobile-friendly design isn’t optional.

Read the full article here »

Key Takeaways:

• 🎯 Benchmarks by context: Averages vary by list size, industry, and campaign type. Track your own baselines, then beat them.

• ✂️ Segmentation wins: Targeted sends and personalized content correlate with higher opens, clicks, and revenue per email.

• 🤖 Automation > one-offs: Welcome, cart/browse recovery, and post-purchase flows drive steadier engagement than ad-hoc blasts.

• 📱 Design for mobile first: Short subjects, scannable copy, big tappable CTAs, and fast-loading images protect conversions.

🎙️ The Deliverability Play That Changes Reply Rates

On Sharkpreneur with Kevin Harrington and Seth Green, I walk through what’s working right now in cold email, the infrastructure I use, the copy that earns replies, and how my team at EOC books qualified meetings and turns outreach into revenue.

Watch the full video here »

Key Takeaways:

• 🏗️ Infrastructure first: I never send cold from a primary domain. We spin up 20–100+ domains and 60–300+ inboxes, with SPF/DKIM/DMARC dialed in to protect deliverability.

• 🧰 We handle the hard parts: My team builds the domains and inboxes, sources and cleans lists, writes the copy, sends, manages replies, and books on your calendar. You show up and sell.

• 📈 Real results: From a 10-person web dev shop crossing $1M in new business to enterprise wins, qualified meetings make the math work.

• 🔄 Rules change, we adapt: Providers shift policies fast. Expect setbacks, react quickly, refine systems, and stay in the inbox.

• ✍️ Tight lists, tighter copy: Clean targeting plus concise, outcome-led emails outperform blasts every time.

• 🎁 Free toolkit: Grab my guide on booking 200+ appointments a month, including spintax prompts and setup basics, to level up your program.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You're not alone -- and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs -- driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.

My Last $.02

Most email misses are for simple reasons: wrong program, weak data, and shaky setup.

Use the lifecycle checklist to guide subscribers, not shout at them. Compare your metrics to the right benchmarks, then segment and automate where it counts. Protect deliverability with the infrastructure playbook, or nothing else lands. Do these three, and you’ll send less, earn more, and book meetings you can forecast.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.