The Email Strategies Powering Ecommerce Success 📧

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June 19th, 2025

Hello, email marketing champions! 🚀

Whether you're fine-tuning your ecommerce email strategy or mastering cold outreach, today’s newsletter is packed with proven tactics to boost engagement and revenue.

📰 Upcoming in this issue

• 📧 Three Ecommerce Brands Prove Email Still Rules

• 📧 Mindset-First Cold Outreach: How to Warm Up Conversations, Not Just Send Emails

• 📧 How I Scaled Cold Email to $30K+/mo—And What’s Working Now

📧 Three Ecommerce Brands Prove Email Still Rules

The Retail Exec breaks down how three niche ecommerce brands—pleasure tech startup Manzuri, Premier Bidets, and Vietnamese coffee brand Cafely—built profitable, automated email systems that boost engagement and revenue.

Read the full article here »

Key Takeaways:

• 🎯 Value Starts in the Inbox: All three brands lead with content—playlists, guides, and education—before pitching products, building trust and encouraging subscribers to buy.

• ⏱ Automated Email Flows = Efficiency: From abandoned cart reminders to replenishment and review prompts, automated workflows save time and drive repeat purchases.

• 🖼 Stories + Visuals Drive Engagement: Cafely’s standout email imagery and Premier Bidets’ interactive elements (polls/carousels) boost open and conversion rates.

• 🔁 Segment & A/B Test Smartly: Using tools like Klaviyo, brands segment by behavior and geography, test subject lines and timing, and optimize based on performance.

📧 Mindset-First Cold Outreach: How to Warm Up Conversations, Not Just Send Emails

Jeremy from Quickmail shares a decade of cold email wisdom: shift focus from immediate sales to sparking genuine conversations by blending smart targeting, multi-channel outreach, and delivery-savvy tools.

Watch the full video here »

Key Takeaways:

• 🧠 Mindset Over Mechanics: Cold email’s main goal is to start conversations—focus on recipient relevance, not clicks or quick sales.

• 📉 Strategic Prospecting Beats Volume: Target motivated, niche prospects, and avoid scaling too fast lest you wreck deliverability and performance.

• 🌐 Multi-Channel = Multiplied Impact: Layer your emails with LinkedIn touches to boost visibility, credibility, and engagement.

• 🛠 Tech + Deliverability Matter: Use tools with strong domain authentication, warm-up, and rotation support—technical glitches can sink great campaigns.

📧 How I Scaled Cold Email to $30K+/mo—And What’s Working Now

After building a tech startup and now running a cold email agency with 100+ clients (from solopreneurs to Amazon and Goldman Sachs), I’ve seen firsthand how cold outreach has evolved. Cold email in 2025 isn’t about brute force—it’s a tech stack, a psychology game, and an inbox survival mission.

Watch the full video here »

Key Takeaways:

• 🛡️ Infrastructure is Everything: You can’t just “blast” emails anymore. Deliverability caps mean you’ll need dozens of warmed-up domains and hundreds of inboxes with SPF, DKIM, and DMARC in place. No shortcuts here.

• 📇 Clean Lists Only: Verified, targeted contacts are your most valuable asset. I use tools like Instantly and Apollo but always clean my lists. Bad data = blacklists.

• ✍️ Little Levers, Big Impact: Want more replies? Skip links, keep it simple, spin your copy, and add a personalized P.S. One of our best-performing CTAs was offering to donate to a dog shelter for every reply.

• ⚙️ Cold Email ≠ Newsletters: Cold outreach requires surgical precision and tech rigor. Newsletters? Totally different game—opt-in lists, consistent engagement, and one solid sender domain.

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At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach—without the trial and error.

My Last $.02

Emails are still the heartbeat of meaningful marketing. Getting your email game right isn’t just good business—it’s how lasting relationships and consistent growth are built.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com