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Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

December 10th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Humanizing Cold Email in a Noisy Digital World ✉️

• Cold Email, Digital Nomad Life, and Redefining Success in 2025 🌍

• Cold Email, AI, and Failing Forward On Office Hours 🎙️

📧 Cold Email Tip of the Day

Turn “Send Me Info” Into a Real Conversation

What This Means: “Can you send more info?” sounds positive, but often stalls into silence. If you drop an extended deck or link, you put all the work on the prospect. Turning “send me info” into a conversation means using that interest to narrow in on what they actually care about and gently suggest a call.

Why It Works: Most people ask for info as a safe, low-commitment response. When you respond by tailoring what you send and adding a simple call option, you lower friction while still steering toward a live conversation. It feels helpful instead of pushy.

How To Use It This Week: Try a reply like: “Happy to share details. To keep this relevant, are you more focused on A, B, or C right now?” Then add: “If easier, we can do a quick call so I can show exactly how we help with that piece.” You get clarity on their priorities and a natural opening to book time.

Humanizing Cold Email in a Noisy Digital World ✉️

Watched the full episode here »

Published: March 12, 2024

I sit down with Brian Nichols to unpack why so many outbound campaigns feel robotic and fall flat. I walk through the biggest mistakes I see founders and sales teams making with subject lines, domain setup, list building, and copy that forgets there is a real human on the other side. I also dig into how to use AI to scale personalization without losing relevancy, tone, or the simple “Do I actually care about this?” test.

Upside: If you run outbound at all, this episode gives you a concrete checklist of what to fix first: infrastructure that keeps you out of spam, copy that sounds like a person, not a template, and targeting that respects your prospect’s role and bandwidth. You will walk away with practical ideas for tightening your messaging, testing your offers, and using AI as a helper rather than a crutch so more of your cold emails turn into honest conversations.

Impact: My approach reframes cold email from a volume game to a trust game, where every touch is part of your customer experience and brand. For owners, CMOs, and SDR leaders, this conversation is a reminder that you cannot automate your way out of caring: the teams who win will be the ones who blend innovative systems with a genuine human touch in every outreach.

Cold Email, Digital Nomad Life, and Redefining Success in 2025 🌍

Watched the full episode here »

Published: January 14, 2025

Justin Schenck and I sit down to chat about New Year goals, building a life-first business, and why cold email still works when you actually do it right. I walk through my journey from bright-eyed college founder to selling my first startup, bootstrapping Email Outreach Company, and buying, growing, and then selling a digital nomad newsletter from 5,000 to 250,000 subscribers.

Upside: If you are early in your journey, this episode gives you a grounded view of entrepreneurship: why product–market fit takes longer than you think, how to test cold email as your main acquisition channel, and when to move from DIY outreach to hiring specialists. If you are a more seasoned founder, you will pick up practical frameworks on building to sell, using newsletters as buy–build–flip assets, and structuring your calendar so lifestyle and growth are not at odds.

Impact: My story is a reminder that “success” is less about highlight-reel exits and more about systems: journaling daily, protecting sleep, moving your body, and designing a business that can run without you. My honesty about an unsexy first exit, failed pitches, and saying no to the wrong clients will resonate with anyone who has been through the grind and is now optimizing for the best version of themselves, not just the biggest revenue number.

Cold Email, AI, and Failing Forward On Office Hours 🎙️

Watch the full episode here »

Published: October 04, 2025

David Meltzer welcomes me to talk about why email is still one of the most overlooked but powerful channels in business. I share how, when you do it right, email is really just about connecting party A to party B, and how AI has turned this into both a “golden age” for email and a total minefield when people use automation lazily. We also get into the emotional side of entrepreneurship: feeling like you are hanging onto a branch in a hurricane, living with the idea that everything could disappear tomorrow, and using that reality to stay hungry while learning through constant embarrassment, risk, and failure.

Upside: If you rely on email for sales, marketing, or building your personal brand, this conversation gives you a mindset and systems upgrade. I talk about treating email as a high-intent, intimate channel instead of a spam cannon, and how to pair AI with genuine care so your messages feel human, not robotic. Founders and leaders will also hear a practical reframe on failure and rejection, seeing them as the only real path to becoming a better operator and a more resilient human.

Impact: My perspective is simple: in a noisy, automated world, the people who win are the ones who stay students of their craft, keep a real human voice in their outreach, and never disconnect from the “ground truth” in their inboxes. For entrepreneurs and executives, it is a reminder that your reputation is built over a lifetime and lost in a moment, and that the real edge comes from combining durable channels like email with perseverance, humility, and a willingness to iterate in public.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.