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September 28th, 2024

In today's fast-paced digital world, social media may get all the buzz, but email marketing remains the true powerhouse of online business.

Despite the rise of flashy platforms, email offers a direct, personal, and highly effective way to connect with your audience—and the numbers prove it.

For every $1 spent, email marketing can generate up to $40 in return, making it one of the highest ROI strategies available.

In this edition, we’ll be exploring why email still reigns supreme in 2024 and how to leverage it for maximum business growth.

Let’s dive into the surprising insights and practical tips you can implement today!

📰 Upcoming in this issue

• Unlocking the Power of Email Marketing 🚀

• Does Cold Emailing Still Get Results in 2024? 🤔

• Effective Email Strategies to Win Back Non-Converting Website Visitors 🔄

Unlocking the Power of Email Marketing 🚀 Watch the full 80-min video here

Video Published: September 27, 2024

I just watched the video "Email Marketing Secrets with Mark Harbert" by The Goal Digger Girl and wow, talk about a game-changer! Mark Harbert, a digital marketing veteran, is here to remind us all that email is far from dead. In fact, it's the secret sauce to skyrocketing your business without burning out on social media.

Harbert’s take on the fundamentals of email marketing might surprise you—it's less about flashy campaigns and more about owning your traffic (yes, you can "own" your list). From generating millions in commissions to leveraging small, engaged email lists, Harbert delivers some jaw-dropping insights.

He doesn’t just talk numbers—he explains how focusing on email over social media algorithms ensures your business success for years to come.

Key Takeaways:

• 📧 "Email is your business insurance": Social media platforms come and go, but your email list is yours forever (04:35)

• 📝 Build relationships, not just sales: Engage with your list by offering value, not just constant sales pitches (08:32)

• 🚀 Small but mighty: Even a tiny, engaged email list can drive massive sales, outperforming social media followings by a mile (11:13)

• 🛑 Stay out of spam: Mark’s secret tip to land in the Gmail primary inbox every time will blow your mind—it’s surprisingly simple! (07:57)

Does Cold Emailing Still Get Results in 2024? 🤔 Watch the full 22-min video here

Video Published: August 13, 2024

I had the pleasure of joining the 21st Century Entrepreneurship podcast, hosted by Martin Pisarik, to tackle a question that’s been buzzing around for a while: Is cold email still effective? Spoiler alert—it’s far from dead. In fact, it might be more powerful than ever if you know how to do it right.

I founded Email Outreach Company to help businesses of all sizes use cold emails to reach key decision-makers, and the results have been staggering. From landing deals with major brands like Bank of America to booking podcast interviews and securing investments, cold email has been the backbone of my entrepreneurial journey. But the game has changed significantly in just the past year.

The key? Mastering infrastructure, copy, and personalization.

Key Takeaways:

• 📧 “Hi [First Name]”—the surprisingly effective subject line: This simple approach beats complex alternatives by miles (07:10)

• 🛠 Setup is crucial: You need multiple domains and inboxes to avoid spam triggers—1,000 email accounts isn’t unheard of (05:11)

• 🤖 Personalization at scale: Tools like instantly.com and Klenty make cold emails feel like they’re written just for your prospect (08:20)

• 🌳 Giving back: A smart cold email strategy: We donate dog food or plant trees for every email reply, boosting both engagement and our domain health (17:56)

Effective Email Strategies to Win Back Non-Converting Website Visitors 🔄 Read the full 1,450-word article here

Article Published: September 27, 2024

If you’re losing nearly 96% of website visitors who don’t convert, you’re not alone. I read "9 Proven Email Marketing Tactics to Re-engage Non-Converting Website Users", published by DesignRush, and it’s packed with insightful tips on how to bring those users back. Jonathan Herrick, CEO of BenchmarkONE, shares his secret sauce: email marketing is still a top weapon in the fight to re-engage non-converting users, and it outperforms social media in several key areas like personalization, ownership, and longevity.

His best advice? Personalize everything, automate your emails, and focus on offering value beyond the sale. Think interactive elements like polls and quizzes—these can take your emails from boring to engaging in no time.

Key Takeaways:

• 💡 Personalization boosts engagement: Use customer data to tailor content, and you’ll see higher open and click-through rates.

• 📧 Time your follow-ups strategically: Abandoned cart reminders and personalized product recommendations can drive long-term loyalty and conversions.

• 🛠 Automation is your best friend: Set up automated sequences based on user behavior like abandoned carts or specific page visits.

• 🚀 AI-powered recommendations: Adopt AI tools to offer smart suggestions based on users’ browsing history and preferences.

My Last $.02

In a world where social media algorithms constantly shift, email remains your one consistent line to your audience.

It’s more than just sending out promotions—it's about building lasting relationships, nurturing leads, and ultimately growing your business. Whether you're re-engaging a visitor or landing a major deal through cold email, the tactics we’ve covered today give you the control and results that no social media post can offer.

So, let’s put these strategies into action—your inbox just might be the key to your business’s next big win! 🚀

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com