The Simple Timing Shift That Gets Replies 🕒

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Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

January 7th, 2026

In this issue:

• 📧 Cold Email Tip of the Day

• 9 Moves That Turn Leads Into Customers 📈

• DTC Email Marketing Gets A 2026 Playbook 📬

• Cold Email Is Not Dead, Long Live Cold Email 📬

📧 Cold Email Tip of the Day

Make It Obvious You’re Not Asking for a Decision Yet

What This Means: Prospects fear that “one call” will turn into pressure to buy. Making it clear you’re not asking for a decision yet means explicitly framing the call as “just to see if this is worth more time later,” not a commitment conversation.

Why It Works: This reduces the perceived downside of taking the meeting. When they know the only decision is “Is this interesting enough to revisit?,” it feels much safer to say yes. You’re asking for curiosity, not a contract.

How To Use It This Week: Add a line like: “The goal of the call is not a yes/no; it’s just to see if there’s enough signal to even consider this for later in the year.” Or: “Worst case, you walk away with a few ideas, and we both agree it’s not a fit.” You’re de-risking the interaction.

9 Moves That Turn Leads Into Customers 📈

Read the full article here »

Published: January 2, 2026

Lead generation pays off only when you convert prospects into customers. Nine tactics help, from targeted discounts to lead scoring and CRM discipline. A fast response matters; one study found that engaging within five minutes increases conversion eightfold.

Upside: Pick one offer and write a clear next step in plain language. Follow up consistently; even a short check-in email can restart a stalled conversation. Offer a unique discount code for subscribers and point them to a quick consultation.

Impact: Conversion improves when sales and marketing share definitions and timing. Track conversion rate, cost per lead, and traffic sources so budgets follow results. Remove friction on forms and mobile pages, and categorize leads to focus effort.

DTC Email Marketing Gets A 2026 Playbook 📬

Read the full article here »

Published: January 2, 2026

DTC brands are leaning on email as acquisition gets pricier and social reach shrinks. The playbook is systems, automation, segmentation, and relevance, not more blasts. It cites $36 to $45 in revenue per $1 spent.

Upside: Run a quick audit of email and SMS share of total revenue. If you are below 25% to 35%, fix core flows before launching fancy campaigns. Start with welcome, cart, browse, post-purchase, and winback sequences, then segment by behavior.

Impact: Gamified popups and interactive forms can drive signups far above static opt-ins. Transactional emails open about three times more than promos, so bake in smart upsells. Treat email like an operating system, and consistency beats last-minute creativity.

Cold Email Is Not Dead, Long Live Cold Email 📬

Watch the full episode here »

Published: January 5, 2026

Cold email still works, but only when you do it right. I view it as a long game, not a quick hack. My core warning is simple: never send cold outreach from your primary domain.

Upside: I built a separate outreach setup to keep my main inbox protected. I start with basic tools like Instantly or Apollo, then narrow my targeting quickly. I keep personalization human and easy to skim.

Impact: Email wins because it is direct, measurable, and scalable. Today’s filters punish lazy volume, so process matters more than hustle. When done well, it becomes a reliable pipeline that compounds over time.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.