Think Email Marketing's Dead? 📧

These 5 Myths Could Be Killing Your Brand’s Growth 🚨

Author

Adam Rosen
June 02, 2025

In partnership with

Try Artisan’s All-in-one Outbound Sales Platform & AI BDR

Ava automates your entire outbound demand generation so you can get leads delivered to your inbox on autopilot. She operates within the Artisan platform, which consolidates every tool you need for outbound:

  • 300M+ High-Quality B2B Prospects, including E-Commerce and Local Business Leads

  • Automated Lead Enrichment With 10+ Data Sources

  • Full Email Deliverability Management

  • Multi-Channel Outreach Across Email & LinkedIn

  • Human-Level Personalization

June 2nd, 2025

Hello, email marketing champions! 🚀

Today, we're debunking costly email marketing myths, revealing the top tools for small businesses, and exploring why cold emails are smarter (and more essential) than ever.

📰 Upcoming in this issue

  • 📧 5 Email Marketing Myths That Are Costing Your E-Commerce Brand Big Revenue

  • 📧 Top Email Marketing Tools for Small Businesses in 2025

  • 📧 Why Cold Email Isn’t Dead—It’s Just Harder (and Smarter) Than Ever

📧 5 Email Marketing Myths That Are Costing Your E-Commerce Brand Big Revenue

Think email marketing is dead, discounts are essential, or that you're "too small" for email? Think again. Let's bust these myths once and for all.

Key Takeaways:

  • 📈 Myth #1: Email is outdated.

  • 💸 Myth #2: Email only works with discounts.

  • 🛑 Myth #3: Email will annoy subscribers and cause high unsubscribes.

  • 🚀 Myth #4: Smaller brands don't need email or an agency.

  • 🔄 Myth #5: Email flows are "set-and-forget."

📧 Top Email Marketing Tools for Small Businesses in 2025

Discover the email platforms that will boost your small business growth this year!

Key Takeaways:

  • 🏅 Best Overall (AWeber): Easy-to-use, excellent templates, unmatched deliverability, and broad integrations.

  • 🤖 Automation Leader (GetResponse): Superior automation capabilities, AI-driven features, and built-in webinar tools.

  • 🔗 All-in-One Solution (Systeme.io): Comprehensive platform combining email marketing, sales funnels, online courses, and affiliate programs.

  • 💰 Budget-Friendly Choice (Moosend): Cost-effective yet powerful, perfect for startups and small businesses.

  • ⚙️ Advanced Users (ActiveCampaign): Ideal for complex automations, CRM integrations, and highly targeted campaigns.

📧 Why Cold Email Isn’t Dead—It’s Just Harder (and Smarter) Than Ever

As CEO of Email Outreach Company, I've helped countless businesses use cold email to scale significantly. Here's why email outreach remains vital—and how you can make it work in today's competitive environment.

Key Takeaways:

  • 📬 Email Still Dominates: Cold email reaches everyone—from interns to Fortune 500 CEOs—but success today means mastering a more complex strategy.

  • 🎯 Laser-Focused Targeting: Clearly defining your ideal customer (ICP) and fine-tuning your audience are essential for maximum engagement.

  • ✍️ Advanced Personalization: Leveraging smart tools and precise copywriting can make emails feel personalized at scale, dramatically boosting response rates.

  • 🔄 Learn from Every Reply: Even negative responses provide invaluable feedback. Staying engaged and adapting quickly is critical to sustained growth.

Struggling to land real meetings from cold email? You're not alone—and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach—without the trial and error.

My Last $.02

Mastering modern email marketing isn’t just smart; it’s essential to growing your brand, engaging customers meaningfully, and staying ahead of competitors. The right strategies today will transform your emails from ordinary to outstanding.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

How was today's edition?

Rate this newsletter.

Login or Subscribe to participate in polls.