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December 5th, 2024

Hello, email marketing champions! 🚀

Today’s newsletter is packed with email breakthroughs that could change the way you connect with prospects forever. From achieving a jaw-dropping 19.6% reply rate to turning cold emails into massive clients, we’re breaking down the strategies that work.

Curious about using AI to craft hyper-personalized emails or how to keep subscribers engaged in a world where 1 in 4 unsubscribes weekly? You’re in the right place.

Let’s dive in and unlock the secrets to email mastery!

📰 Upcoming in this issue

• Cracking the 19.6% Reply Rate Code: A Cold Email Masterclass 🚀

• How I Turn Cold Emails into $50K Clients for Video Businesses 📹

• One in Four Consumers Unsubscribe Weekly—Here’s How You Can Fight Back 📧

Cracking the 19.6% Reply Rate Code: A Cold Email Masterclass 🚀 watch the full 19-min video here

Video published: December 5, 2024

If cold emails feel like shouting into the void, this video from Lead Gen Jay, "19.6% Positive Reply - Secret Cold Email Tactic Walkthrough," might just blow your mind.

James, a lead-gen wizard, spills the beans on how he’s booking calls with 19%+ positive reply rates. His secret sauce? A perfect storm of AI, strategy, and discipline. Tools like Instantly warm up inboxes, while Clay and ChatGPT deliver hyper-personalized emails so tailored, it feels like he’s been spying on his leads (in a good way).

But here’s the twist: his campaigns succeed because they’re ruthlessly simple. No flashy designs. No spammy links. Just clean, high-value offers delivered to qualified decision-makers.

Even better, James shares how to keep inboxes off spam radar by limiting send volumes and tweaking every detail—from audience targeting to value props. This isn’t just a walkthrough—it’s a blueprint for email dominance.

Key Takeaways

• 🤖 AI-backed personalization wins: Tools like Clay + ChatGPT scrape LinkedIn for insights, crafting custom pitches that resonate with prospects (07:14).

• 📊 Data over design: Avoid HTML, unsubscribe links, and flashy designs to boost deliverability and focus on clean, action-driven emails (05:04).

• 🔍 Precision is power: Test small audiences and refine pain points before scaling campaigns for massive results (15:09).

• 📈 Slow and steady scales: Warm inboxes for 3 weeks, start with 3 emails/day, and cap at 10 to dodge spam filters (06:22).

How I Turn Cold Emails into $50K Clients for Video Businesses 📹 watch the full 39-min video here

Video published: November 11, 2024

Hey, it’s Adam Rosen here! I recently sat down with Ryan on Grow Your Video Business to talk about one of my favorite topics: cold email strategies that actually work—and yes, I promise it’s not as “gross” as it sounds!

We broke down the essentials of building a cold email system that drives results, starting with one non-negotiable rule: protect your main domain at all costs. Set up separate domains, warm them up, and send no more than 20 emails per inbox per day to keep deliverability high.

The magic happens when you focus on getting replies, not just meetings. Positive, neutral, or even negative replies boost your email domain’s health, keeping you out of spam folders.

And if you’re in the video business? Add value first. Offer to send a personalized video audit of your prospect’s website. Not only will they reply, but they’ll see your expertise in action—and that’s when the real conversations start.

Patience is key—one of Ryan’s mastermind members, Lauren, stuck with cold email for months and landed a $50K client. If she can do it, so can you.

Key Takeaways:

• 📬 Always protect your domain: Never send mass emails from your main website—set up separate domains and keep inbox volume low (14:51).

• 🎥 Lead with value: Offer tailored video audits instead of hard sells. It’s a creative way to pre-qualify leads (25:24).

• ✉️ Prioritize replies: Every reply (even a “no”) improves your domain health and future email deliverability (24:25).

• 🤖 AI for scale: Use AI to craft personalized emails that feel like you spent 30 minutes researching each lead (19:54).

One in Four Consumers Unsubscribe Weekly—Here’s How You Can Fight Back 📧 read the full 959-word article here

Article published: December 5, 2024

Let’s face it—email marketing is tougher than ever. According to Capterra’s latest report, 25% of global consumers unsubscribe from emails every week, leaving small and midsize businesses (SMBs) scrambling to keep their subscribers engaged.

The key insight? More emails don’t equal better results. Instead, success lies in personalization, value-driven content, and trust-building strategies.

Here’s what stood out to me: Only 58% of brands clearly explain the benefits of signing up for their emails, and just 24% offer incentives like discounts. That’s leaving a ton of opportunity on the table. And in a world where 34% of consumers report misleading subject lines, ethical email marketing is no longer optional—it’s critical for long-term trust and growth.

SMBs must adapt to these trends by tailoring campaigns to their audience, avoiding clickbait, and tracking meaningful metrics like click-throughs and sales. Email isn’t dead—it’s just evolving. Are you ready to evolve with it?

Key Takeaways:

• 📉 Unsubscribes are rampant: 25% of consumers unsubscribe weekly due to irrelevant or excessive emails—personalization is the solution (Trend #1).

• 🎁 Incentives drive sign-ups: Only 24% of brands offer sign-up perks like discounts, leaving massive opportunities untapped (Trend #2).

• ⚠️ Trust matters more than ever: 34% of consumers would report misleading email subject lines—transparency builds loyalty (Trend #3).

• 📈 Email is still thriving: The global email marketing market will grow from $11.5B in 2023 to $46B by 2033. Adapt now or be left behind.

My Last $.02

Your emails have the power to build relationships, secure clients, and grow your business—if done right. This week’s insights go beyond the basics, offering strategies to stand out in crowded inboxes and create lasting connections.

Email isn’t just marketing; it’s your most direct path to opportunity. With the right tools and tactics, you can turn every message into a stepping stone for success.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com