What Really Improves B2B Email Results ✉️

Is Your PPC Strategy Leaving Money on the Table?

When’s the last time you updated your digital marketing strategy?

If you’re relying on old-school PPC tactics you might be missing out on a major revenue opportunity.

Levanta’s Affiliate Ad Shift Calculator shows how shifting budget from PPC to creator-led partnerships can significantly improve conversion rates, ROI, and efficiency.

Discover how optimizing your affiliate strategy can unlock new profit potential:

• Commission structure: Find the ideal balance between cost and performance

• Traffic mix: See how creator-driven traffic impacts conversions

• Creator engagement: Measure how authentic partnerships scale ROI

Built for brands ready to modernize how they grow.

Get your free calculation.

December 5th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• B2B Email Playbook That Stops Wasting Good Leads 📧

• From Startup Struggles to Cold Email Wins 📧

• From Startup Struggles to Cold Email Wins 📧

📧 Cold Email Tip of the Day

End With a Simple Question

The Big Idea: The last line of your email is prime real estate. Ending with a clear, easy-to-answer question dramatically increases your chances of a reply. Something like “Open to a quick chat about this?” or “Would this be worth looking at on your side?” gives them a binary choice that is simple to process.

Why Your Prospect Cares: Avoid ending on a statement with no clear path forward, such as “Let me know what you think.” That puts the burden on them to decide what the next step should be. When you end with a direct question, you shoulder that responsibility and make their job easier.

Try This in Your Next Email: Keep the question short, usually under ten words. Long, multi-part questions create more mental effort and delay the decision. A brief, focused question feels light, and that lightness is often the difference between a quick “yes,” a polite “no,” or no response at all.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

B2B Email Playbook That Stops Wasting Good Leads 📧

Read the full article here »

Published: December 05, 2025

Strong B2B email marketing treats every send as a chance to move a deal forward, not just “stay in touch.” The piece walks through best practices that integrate strategy, list health, and copy into a single system. It shows how thoughtful planning beats scattered blasts when you sell to busy decision-makers.

Upside: You can use these ideas to tighten your pipeline without adding more channels or noise. Start by defining clear segments, then send short, specific emails that address one problem and one next step. Clean lists, consistent cadence, and clear value in every subject line make replies much more likely.

Impact: When you follow these best practices, email shifts from a vanity-metric game to a revenue channel. Sales and marketing gain a shared view of who to contact, when to follow up, and what to say. Over time that discipline compounds into better relationships, shorter cycles, and more predictable growth.

From Startup Struggles to Cold Email Wins 📧

Watch the full episode here »

Published: January 14, 2025

Justin Schenck and I sat down together to unpack my path from struggle to scale. I shared how a messy first exit, cold email, and newsletters became the foundation for real leverage in my business. We got into how I set goals, what the digital-nomad life actually looked like for me, and the experience of buying and eventually selling Nomad Cloud.

Upside: You do not have to guess your way through outreach and growth, as I did in the early days. You can take the exact system I use: define clear goals, then build simple cold-email funnels that protect deliverability and prove ROI. I always tell people to track positive replies per thousand emails and meetings per campaign before deciding to scale volume.

Impact: My story shows that discipline and resilience matter far more than perfect timing or having a flawless idea. Cold email is not a separate hustle, it is the first chapter of your customer experience. When you build with that mindset, you can design a stronger business and a richer life at the same time.

Email Roadblocks, Real Fixes 📧

Read the full article here »

Published: December 3, 2025

Most email campaigns stumble on the same six problems, from weak lists to murky ROI. Business.com outlines those pitfalls and the fixes that actually move the numbers. Benchmarks like a 39.6 percent average open rate show how much room most teams still have.

Upside: You can use the framework to run a fast audit, starting with list growth, consent, and segmentation. For example, clean out unengaged contacts, add a double opt-in, and test a welcome series. Then tighten subject lines and mobile layouts so the right people actually open and click.

Impact: The bigger story is strategic, not tactical, because email still punches far above its weight. Leaders in one 2025 study report returns of $10 to $50 for every dollar spent. If you fix list quality, deliverability, and measurement now, each send becomes a real revenue asset.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.