Why Cold Emails Are Still the King of Marketing ✉️

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December 3rd, 2024

Hello, email marketing champions! 🚀

Let’s cut to the chase—email is far from dead. In fact, it’s quietly outperforming social media in every way that matters: ROI, conversions, and connection. This week, we’re diving into why email still reigns supreme and how you can master its potential.

From unlocking the secrets of cold email that lands meetings with Fortune 500s to learning why email is the travel advisor’s ultimate tool for repeat bookings, this edition is packed with insights that can transform how you approach your marketing.

So, if you’re ready to move beyond the noise of social media and build meaningful, results-driven relationships, let’s get started!

📰 Upcoming in this issue

• Email Is Not Dead—It’s Just Getting Started ✉️

• How I Mastered Cold Email and Built a Thriving Business 👑

• Email Marketing: The Secret Weapon Travel Advisors Need to Master ✉️

Email Is Not Dead—It’s Just Getting Started ✉️ watch the full 60-min video here

Video published: December 3, 2024

When was the last time you rethought your email marketing game? If you’re relying on social media or outdated email strategies, Jonet Greenfield from Scentsy Home Office is here to change the game in this Mindset Monday training session. Email, once considered “old-school,” is actually outperforming social media in every major way—from open rates to conversion rates. The best part? Scentsy’s upgraded workstation email interface is built to maximize your marketing impact.

Jonet dives deep into everything from creating email strategies to leveraging analytics, showing how a little planning and personalization can translate to serious revenue growth. Did you know that email open rates average 21.5%—four times better than social media’s reach? Or that Scentsy’s own email conversion rate is a staggering 5.46%? If you’re not using email to drive sales and customer loyalty, you’re leaving money on the table.

Key Takeaways:

• 📈 Email Crushes Social Media in ROI: Email delivers $42 for every $1 spent—50% higher than social media campaigns.

• 💌 One Topic, One Call to Action: Emails with a single focus drive 371% more clicks and 161% higher sales.

• 📱 Design for Mobile: With 80% of emails opened on phones, keep visuals clean, concise, and mobile-friendly.

• 🛠️ Use Scentsy’s Analytics Tools: Track PRV, open rates, and clicks directly to optimize your campaigns.

How I Mastered Cold Email and Built a Thriving Business 👑 watch the full 48-min video here

Video published: August 20, 2024

Let me be real with you: cold email isn’t dead—it’s just misunderstood. When I joined Travis Chappell on his podcast, we dove deep into the art and science of cold email and how it became my secret weapon for building successful businesses. From booking meetings with Amazon and Disney in my first startup to launching a cold email agency that now serves Fortune 500 clients, this strategy has been a game-changer.

But here’s the thing: cold email is no longer the Wild West. You can’t spray and pray anymore. Spam filters, AI, and higher standards mean you have to play smarter. On the podcast, I shared how my team and I leverage tools like Clay.com to send hyper-personalized emails at scale—and why sending more than 20 emails per day from a single inbox could sink your entire operation.

For me, entrepreneurship is about resilience and creating value. I’ve failed, pivoted, and eaten my share of "sandwiches" (Mark Manson fans, you know what I mean). But those lessons taught me how to serve customers, adapt to change, and succeed—even in the face of massive challenges.

Key Takeaways:

• 📧 Personalization beats volume: Don’t just send more emails—send better ones. Tools like Clay.com mimic hours of research to make emails stand out.

• ⚡ Keep it clean: Spam-proof your outreach by sending fewer than 20 emails per inbox per day and randomizing content.

• 💡 Solve real problems: Passion matters, but value creation keeps businesses alive. Focus on the customer, not the glam.

• 🚀 Grit is non-negotiable: Entrepreneurship is tough, but perseverance during failure builds credibility and trust that pays off later.

Email Marketing: The Secret Weapon Travel Advisors Need to Master ✉️ read the full 1,935-word article here

Article published: December 3, 2024

When it comes to digital marketing, social media often hogs the spotlight—but let me tell you why email marketing deserves to take center stage, especially for travel advisors. After years as both a travel advisor and a marketing strategist, I’ve seen firsthand how email beats social media by a mile for building deeper, lasting relationships with clients.

Unlike social platforms, email marketing gives you full ownership of your audience—no unpredictable algorithms, no risks of losing connections when platforms go down. It’s direct, personal, and, frankly, a no-brainer for anyone who wants consistent repeat bookings and referrals.

When I launched Moxie & Fourth, my email marketing agency for travel advisors, it wasn’t just to create newsletters. It was to empower advisors to connect authentically with their clients and take control of their marketing destiny. From list segmentation to storytelling that resonates, I’ve made it my mission to equip advisors with tools to stand out and thrive.

Key Takeaways:

• 📧 Don’t market on “rented land”: Social media algorithms change daily. An engaged email list is a direct, reliable way to maintain client relationships.

• ✨ Focus on storytelling: Clients want connection, not hard sales. Personal, on-brand storytelling keeps you top of mind without feeling pushy.

• 🚀 Consistency beats perfection: Forget the polished, perfect campaigns. Just showing up regularly with value-filled content builds trust and engagement.

• 🛠️ Start with strategy: Tools like Flodesk, combined with creative resources (like my Six Weeks to Send program), help advisors launch effective campaigns without the overwhelm.

My Last $.02

Email is more than a message; it’s your direct line to connection and trust. Unlike social media, where you’re fighting algorithms and distractions, email gives you the power to control your message and build authentic relationships at scale.

The strategies shared today—personalization, storytelling, and smart analytics—are your tools for turning subscribers into loyal advocates and prospects into lifelong customers. Mastering email marketing means owning your communication and securing your impact, no matter what the digital landscape throws your way.

Here’s to mastering the inbox and making your message matter.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com