Why Email Still Beats Ads for B2B Buyers 📨

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November 25th, 2025

Hey there,

How much tech growth quietly comes from smart email instead of flashy launches?

This edition looks at why IT campaigns get millions of opens but few leads, and how simple, focused systems turn inbox attention into real revenue.

📰 Upcoming in this issue

• 📧 How Email Really Fuels Tech Company Success

• 🎙 My Guide to Entrepreneurial Success

• 🌦 How Email Helped a Weather AI Unicorn Scale

📧 How Email Really Fuels Tech Company Success

New data from Sopro shows that Computing and IT email campaigns generate 3.09 million engagements, yet only 1.32% of those engagements become leads. This article explores why tech firms see huge top-of-funnel interest but struggle to turn inbox attention into reliable revenue.

Read the full article here »

Key Takeaways:

• 📈 Engagement Without Conversion: Computing and IT campaigns lead with 3.09 million engagements, yet only 1.32% convert, revealing a persistent gap between attention and revenue.

• ⏱️ Seconds to Win Attention: Readers spend fewer than nine seconds on an email, and half open on mobile, so long layouts and unclear asks quickly lose attention.

• 🎯 Look Past Open Rates: Rising open rates reflect tracking quirks, so tech marketers prioritize clicks, replies, and personalization that can lift revenue by 10 to 15%.

• 📊 Email as a Growth Engine: Automated journeys, strong benchmarks, and roughly $36 ROI per $1 spent show that thoughtful email remains a powerful growth driver.

🎙 My Guide to Entrepreneurial Success

In this episode of Inspire Wealth, I share how I went from barely understanding entrepreneurship to building and selling a tech startup. We break down the failures, systems, and mindset shifts that helped me build businesses in both tech and real estate.

Watch the full episode here »

Key Takeaways:

• 💡 From Clueless to Founder: I talk about stumbling into entrepreneurship, taking my lumps, and eventually building and exiting my first tech company.

• 🏗 Systems Over Chaos: Moving from hustle to simple, repeatable systems gave me time back and made growth less overwhelming.

• 🏘 Real Estate for Stability: Real estate investing became the foundation that created cash flow, security, and room for bigger swings.

• 🧭 Advice for Early-Stage Founders: I share the mindset and focus shifts I wish I had known earlier so others can skip a decade of trial and error.

🌦 How Email Helped a Weather AI Unicorn Scale

When Tomorrow.io partnered with us at EOC, we turned near-zero outbound into 102 high-quality meetings across their key industries.

Read the full case study here »

Key Takeaways:

• 📈 From 1 to 102 Meetings: We replace ad hoc outbound with a system that scales from one monthly meeting to 102 targeted conversations.

• 🎯 Precision Industry Targeting: Campaigns focus on insurance, aviation, entertainment, and public agencies… Tomorrow.io’s highest-value sectors.

• 📰 Newsletters as Relationship Glue: Regular newsletters keep clients and prospects warm, turning follow-ups into natural extensions of prior conversations.

• 🤝 Strategic Partner, Not Vendor: We operate as a growth partner, iterating messaging, optimizing campaigns, and staying aligned with sales and marketing.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You're not alone -- and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs -- driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.

My Last $.02

When you stop chasing open rates and start tracking replies and revenue, email shifts from background noise to a predictable growth engine.

With the right systems, targeting, and story, every send works harder for your funnel and your long-term success.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.