Why Smart Brands Are Doubling Down on Email in 2025 📧

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April 28th, 2025

Hello, email marketing champions! 🚀

If you thought email was outdated, think again — it’s not just alive, it’s winning (and I’ve got the numbers to prove it).

Plus, I’m pulling back the curtain on what it really takes to build a 7-figure cold email agency in today’s competitive world, and why lead generation has officially entered a whole new era.

Whether you’re scaling a business, launching a project, or just trying to cut through the noise, these insights will help you stay one step ahead.

Let’s dive in!

📰 Upcoming in this issue

• Email Isn’t Dead — It’s Winning 📧

• How I Built a 7-Figure Cold Email Business — And Why It's Getting Harder Every Month 📧

• The Only Lead Gen Strategy You’ll Ever Need 🚀

Email Isn’t Dead — It’s Winning 📧 read the full 161-word article here

Article published: April 25, 2025

I just read “Consumers say email is the channel of choice for brand interactions” from MarTech, and it’s official: email isn’t just surviving — it’s thriving.

According to the new Consumer Products Engagement Report from SAP Emarsys and Deloitte, email is still the #1 way consumers prefer to interact with brands — by a wide margin.

Websites, mobile apps, and even SMS trail behind. Why? Because email hits the sweet spot: it lets people engage when they want and ignore when they don't, without being intrusive.

For marketers (and podcasters, creators, entrepreneurs alike), the lesson is loud and clear: nurture your list, craft smart emails, and never underestimate the power of a well-timed message.

In a noisy, hyperactive world, email feels personal — and that's why it works.

Key Takeaways:

• 📧 Email dominates: Consumers prefer email over websites, apps, or SMS when choosing how to engage with brands.

• 🔔 Timing is everything: Email lets consumers control when they engage, making it feel less pushy and more welcome.

• 📊 Data-driven trust: Unlike ads or DMs, email shows up only if users want it — and that opt-in power boosts brand loyalty.

• 💬 Email = relationship builder: In 2025, a smart email list isn’t optional — it’s the engine of real customer connections.

How I Built a 7-Figure Cold Email Business — And Why It's Getting Harder Every Month 📧 watch the full 42-min episode here

Video published: September 11, 2024

I just sat down with Jared on the Niche Pursuits Podcast to talk about how I built a 7-figure cold email agency — and why succeeding today takes more precision than ever.

Cold outreach isn’t what it was even a year ago. We’re sending over a million emails a month, but it’s not brute force that wins anymore — it’s the small, strategic moves that keep you out of spam folders and inside inboxes.

From managing 100+ domains and inboxes per client to creating hyper-personalized emails with tools like Clay, and even using a charity donation PS to boost replies, I broke down everything that’s working in 2025.

If you think cold email is about blasting a big list and hoping for the best... it’s time to rethink your entire playbook.

Key Takeaways:

• 📈 1 reply per 1,000 emails = elite: If you’re hitting that number, you’re playing at the highest level of cold email.

• 📬 Infrastructure is everything: Today we run hundreds of domains and inboxes for our campaigns — and that's table stakes.

• 🎯 Personalization is king: Copy-paste won’t cut it. Hyper-specific, researched messaging wins trust and meetings.

• 🧠 Every tiny detail matters: Subject lines, no links, spin-tax, reply incentives — these small levers are now the whole game.

The Only Lead Gen Strategy You’ll Ever Need 🚀 watch the full 28-min video here

Video published: April 24, 2025

I just watched “The Only Lead Generation Video You Will Ever Need” by Instantly, and wow — if you want to stop the feast-and-famine chaos and build a predictable pipeline, this is it.

After scaling to $8M and helping 400+ businesses, they’ve nailed a 7-part system that’s brutally efficient.

The real lesson?
Spray-and-pray marketing is dead.
The future is targeted, automated, and scalable — powered by cold email, organic content, and (eventually) ads.

Start lean with a dialed-in customer profile, a pain-point-driven offer, and ultra-targeted cold outreach using smart tools like Instantly.ai.

Forget random hacks — this is modern lead generation, systemized.

Key Takeaways:

• 🎯 Nail your customer and offer first: Ultra-specific targeting beats broad blasting every time.

• 📬 Cold email + organic content first: Build trust and conversations before throwing money at ads.

• 🤖 Automate everything: Use Instantly.ai for finding leads, sending emails, personalizing at scale, and tracking results.

• 📊 Track cold metrics, not feelings: Measure reply rates, booking ratios, and close rates like a mad scientist.

My Last $.02

Email — when done right — isn’t just marketing. It’s trust-building.

Whether you’re sending a cold email, nurturing a list, or setting up your first campaign, the small details now are the big difference between getting ignored... and getting results.

The game is changing fast — but those who master it? They’re not just winning. They’re leading.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com