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October 3rd, 2024

Hello, email marketing experts! 📧💥

Welcome to this week’s edition, where we’re about to flip the script on your email marketing!

Ever wonder why your carefully crafted emails aren’t getting the attention they deserve? Or how some brands are using AI to turn cold outreach into a high-conversion powerhouse?

This issue breaks down the biggest email marketing mistakes, reveals how to get your emails in front of decision-makers, and shows you how to put your sales on autopilot.

Ready to transform your email game? Let’s dive in!

📰 Upcoming in this issue

• Why Your Email Marketing is Failing – and How to Fix It 📧

• How to Reach Decision-Makers and Close Deals Quickly 💼

• How to Build an Email List & Put Your Sales on Autopilot 📧

Why Your Email Marketing is Failing – and How to Fix It 📧 Watch the full 29-min video here

Video published: October 2, 2024

In "This is why email marketing is NOT working for you", Nicolas Olaya dives into the common mistakes that e-commerce brands make, killing their email marketing efforts.

One major issue? Failing to optimize the above-the-fold section of emails—the part people see without scrolling. Nicolas emphasizes that if your headline, offer, and CTA aren’t clear within three seconds, you’ve lost your audience.

Another overlooked mistake: slow-loading emails due to heavy graphics, which dramatically hurt both conversions and deliverability.

And when it comes to segmentation, Olaya argues that too many brands fail to send relevant, targeted emails, hurting deliverability and engagement metrics.

Nicolas wraps up with advice on improving email deliverability, the most crucial factor in ensuring your beautifully crafted emails even reach your audience.

Key Takeaways:

• 📲 Above-the-fold optimization: First 3 seconds of an email are critical for hooking your reader and increasing conversions (1:04).

• 🚫 Slow-loading emails: Compress images and ensure emails load fast, or you risk lower deliverability and higher bounce rates (3:13).

• 📊 Segmentation saves: Properly segmented email lists not only increase relevance but also improve deliverability (8:10).

• ✉️ Email deliverability is key: Even the best email designs won’t help if they end up in spam folders. Prioritize deliverability first (12:32).

How to Reach Decision-Makers and Close Deals Quickly 💼 Watch the full 52-min video here

Video published: March 15, 2024

In this episode of The Sales Whisperer®, I dive into how cold email can still be one of the most powerful tools for reaching decision-makers—if you do it right.

Cold email isn’t dead, but it has changed drastically, especially since mid-2023, when AI and new email restrictions flipped the game. I’ve had to adjust my entire approach to cold outreach, from using AI to generate 1,000 different variations of an email to sending as few as 10 emails per inbox per day.

One thing’s clear: cold email isn’t for amateurs anymore, but it’s a game-changer if you master it.

Key Takeaways:

• 📉 Google’s crackdown: The acquisition of Google Domains by Squarespace caused bounce rates to jump from 2% to 50% overnight (2:34).

• 💡 Innovating with AI: Use tools like GPT to create spin text, transforming one email into 1,000 unique versions to avoid spam filters (5:39).

• 💻 Multiple domains, multiple inboxes: Cold emailing now requires 5+ domains and 40-100 inboxes to ensure emails land in the inbox, not spam (5:07).

• 🤝 Personal touch works: Cold email works best when it’s personalized and comes from high-level contacts like founders or CMOs (32:14).

How to Build an Email List & Put Your Sales on Autopilot 📧 Watch the full 53-min video here

Video published: October 2, 2024

In this FREE Email Marketing Workshop, Sarah Cordiner breaks down how email marketing can become a 24/7 sales engine for any business. Far from being outdated, email marketing boasts an average open rate of 36%, vastly outperforming social media’s mere 1% visibility.

Sarah emphasizes that an email list is not just a tool—it’s a valuable business asset. Whether you're a seasoned marketer or just starting out, this workshop teaches how to grow your email list, create irresistible lead magnets, and automate email campaigns to generate consistent revenue while you sleep.

Ready to learn how to turn email marketing into a high-ROI machine? Here’s your step-by-step guide.

Key Takeaways:

• 🌍 Email outperforms social: With a 36% average open rate compared to only 1% visibility on social media (3:22).

• 🧲 Simple lead magnets: Create high-value checklists or guides that address your audience’s key questions to build your list fast (18:37).

• 📧 Automate your emails: Set up a sequence that nurtures your audience for years, keeping them engaged and converting into customers (21:29).

• 🤖 Use AI to save time: Learn how to integrate tools like ChatGPT to automate customer communication and write emails in your voice (50:21).

My Last $.02

In a world where inboxes are overflowing and attention spans are shrinking, the right email strategy can be the difference between success and silence. Mastering deliverability, personalization, and automation can elevate your email marketing to new heights—making sure your messages not only get seen but drive real results.

The future of email is here. Are you ready to make it work for you?

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com