- Cold Email Marketing
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- Why Your Emails Need More Personalization in 2025 ✨
Why Your Emails Need More Personalization in 2025 ✨
Adam Rosen
August 21, 2025
In partnership with
Former Zillow exec targets $1.3T
The top companies target big markets. Like Nvidia growing ~200% in 2024 on AI’s $214B tailwind. That’s why the same VCs behind Uber and Venmo also backed Pacaso. Created by a former Zillow exec, Pacaso’s co-ownership tech transforms a $1.3 trillion market. With $110M+ in gross profit to date, Pacaso just reserved the Nasdaq ticker PCSO.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
August 21st, 2025
Hello, email marketing champions! 🚀
Today, we’re diving into the new playbook that’s shaping 2025… personalization, AI-driven automation, and mobile-first strategies, along with cold email frameworks that actually earn replies.
Plus, we’ll explore how the very first cold email is the true start of customer experience, setting the tone for trust and connection.
📰 Upcoming in this issue
📧 Inside 2025’s Email Marketing Playbook
✉️ Writing Cold Emails That Actually Get Replies
📧 Cold Email Is CX’s First Touchpoint
📧 Inside 2025’s Email Marketing Playbook
Email’s not old-school—it’s evolving fast. The brands winning today know personalization, AI, and interactivity aren’t “nice-to-haves”—they’re survival tools. Why it matters: email still delivers the best ROI, but only if you play by 2025’s new rules.
Key Takeaways:
✨ Personalization Wins: Targeted flows like cart recovery and restocks outperform generic blasts.
🤖 Smarter Automation: AI predicts timing and content, boosting engagement without manual guesswork.
📱 Mobile-First Focus: Optimizing for phones is mandatory since most opens happen on mobile.
🎮 Interactive Content: Quizzes, polls, and dynamic features increase click-through and customer fun.
✉️ Writing Cold Emails That Actually Get Replies
Most cold emails flop, but not because of typos. The real issue is poor targeting, selfish messaging, or confusing copy. Jeremy from Quickmail breaks down proven psychology-driven tactics and frameworks to make your outreach impossible to ignore.
Key Takeaways:
🎯 Smart Strategy First: Success depends on who you target and how you frame value.
💡 Influence Principles: Use psychology—liking, authority, proof, scarcity, reciprocity—to boost replies.
📝 Clear Frameworks: AIDA, PAS, and BAB help structure concise, compelling cold emails.
🔗 Beyond Volume: Small, personalized campaigns and multi-channel outreach beat mass blasting.
📧 Cold Email Is CX’s First Touchpoint
Customer experience doesn’t start at support—it starts with your first cold email. On CX Without the BS, I joined Brian Nichols to unpack why outreach sets the tone for trust, clarity, and future success.
Key Takeaways:
📬 First Impressions Count: Cold emails are the true opening act of customer experience.
✍️ Keep It Simple: Clear, concise copy beats jargon and details that confuse prospects.
🛠️ Three Pillars: Inbox deliverability, relevant lists, and smart copy drive quality meetings.
🤝 Human Over Automation: AI helps, but real trust is built through empathy and clarity.
Struggling to land real meetings from cold email? You're not alone—and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach—without the trial and error.
My Last $.02
Whether it’s a marketing campaign or a one-to-one outreach, email is still one of the most powerful tools to build relationships. The difference comes down to clarity, timing, and a human touch that makes every message worth opening.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
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