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March 20th, 2025

Hello, email marketing champions! 🚀

I’m thrilled to have you here for another newsletter packed with essential insights to elevate your email marketing game.

From securing your customer data to harnessing the surprising power of cold emails, and tapping into AI tools that are changing the outreach landscape—today's issue has you covered.

So grab a coffee, get comfy, and let’s dive in!

📰 Upcoming in this issue

• Is Your Email Marketing Secure? Here’s How to Protect Customer Data 🛡️

• Cold Email Isn’t Dead—You’re Just Doing It Wrong 📧

• The 5 AI-Powered Cold Email Tools That Will Dominate 2025 🤖📧

Is Your Email Marketing Secure? Here’s How to Protect Customer Data 🛡️ read the full 1,460-word article here

Article published: March 19, 2025

Email marketing is one of the most powerful tools for businesses, delivering an impressive $36 return for every $1 spent. But with great rewards come serious risks—and cybercriminals are paying attention.

Marketing databases are a goldmine for hackers, packed with customer names, email addresses, and purchase histories—perfect fuel for identity theft and phishing attacks. A single data breach can cost a company millions, with 2024’s average breach reaching $4.88 million. Worse, 65% of consumers lose trust in a company after a breach, and 85% refuse to buy from brands with security concerns.

So, how can businesses protect their email marketing infrastructure? The article explores critical security measures—from AES-256 encryption and multi-factor authentication to SPF, DKIM, and DMARC protocols—all designed to keep customer data safe.

Key Takeaways:

• 🔐 Email marketing databases are prime hacker targets: They contain names, emails, and purchase histories—ideal for identity theft and phishing attacks.

• 💰 A data breach costs more than money: In 2024, breaches hit a record-high $4.88 million, but the bigger loss? Customer trust—85% won’t buy from insecure brands.

• 📧 Email authentication is critical: SPF, DKIM, DMARC, and BIMI help prevent spoofing, phishing, and unauthorized email impersonation—protecting both businesses and customers.

• 🛑 Data minimization reduces risk: Store only essential customer data, segment databases, and implement automated retention policies to limit exposure in case of a breach.

Cold Email Isn’t Dead—You’re Just Doing It Wrong 📧 watch the full 14-min video here

Video published: November 25, 2024

If I had a dollar for every time someone asked me, "Is cold email dead?"—I’d have enough to retire. But here’s the truth: Cold email still works, and it works incredibly well—if you do it right.

In my conversation with David Meltzer on the Entrepreneur Showcase, we broke down exactly why email remains one of the most powerful growth tools in 2024. Too many people dismiss it because they’re doing it ineffectively—bad targeting, weak copy, and ignoring infrastructure.

I’ve seen firsthand how cold email lands meetings with Fortune 500 CEOs, raises funding, and even helps companies get acquired. But it’s not just about blasting emails—it’s about understanding deliverability, personalization, and strategy at scale.

If you're not using email, you're leaving massive business opportunities on the table.

Key Takeaways:

• 🔐 Cold email still works—but only if done right: It’s more complex in 2024, requiring strong infrastructure, compelling copy, and precise targeting to succeed (2:31).

• 💡 Email is a market research goldmine: Replies—positive or negative—offer direct insight into customer sentiment, making email one of the best tools for business development (9:18).

• 📧 Three keys to email success: Deliverability, Copy, and Targeting. Avoid spam filters, craft engaging messages, and focus on the right audience for maximum impact (10:10).

• 🚀 Every business should leverage email: If you can get potential customers’ emails, cold outreach can drive massive growth, even in unexpected industries (13:09).

The 5 AI-Powered Cold Email Tools That Will Dominate 2025 🤖📧 read the full 1,350-word article here

Article published: March 18, 2025

Cold email is getting smarter, faster, and more effective—thanks to AI.

In 2025, artificial intelligence is taking over sales outreach, optimizing deliverability, automating follow-ups, and personalizing campaigns at scale. If you're still relying on manual email blasts, you’re falling behind.

This Programming Insider article highlights the top 5 AI-powered cold email platforms that will dominate the market:

• Instantly – Best for high-volume outreach and budget-conscious teams

• Lemlist – Advanced personalization and multichannel campaigns

• Mixmax – Deep automation and CRM integration

• Autoklose – B2B sales and lead management

• Klaviyo – E-commerce integration and AI-driven targeting

These tools don’t just send emails—they optimize results, ensuring your outreach lands in inboxes, not spam folders.

Key Takeaways:

• 🤖 AI is transforming cold email: From automated personalization to smart send-time optimization, AI helps increase response rates and efficiency.

• 📧 Deliverability is the game-changer: Tools like Instantly use AI to keep emails out of spam folders and boost inbox placement.

• 🔥 Personalization drives engagement: Platforms like Lemlist customize emails with dynamic images, videos, and text to increase conversions.

• 🚀 Choosing the right tool depends on your business: High-volume senders thrive with Instantly, while B2B pros benefit from Autoklose’s built-in lead database.

My Last $.02

Email marketing isn't just about sending messages—it's about building trust, ensuring security, and maximizing effectiveness. Protecting customer data safeguards your reputation and revenue.

Mastering cold emails opens doors to opportunities others miss. And leveraging AI-powered tools ensures you're staying ahead of competitors in an ever-evolving digital world.

Embrace these strategies today to secure your success tomorrow.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com