Your Emails Deserve Better: 5 Fixable Flaws That Are Killing Your Clicks 📩

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March 25th, 2025

Hello, email marketing champions! 🚀

If you’ve ever poured your heart into an email and gotten crickets in return, this one’s for you. Today, we're digging into what really moves the needle in email performance—from boosting clickthrough rates to personalizing like a pro (without sounding like a robot).

Plus, you’ll hear how I scaled a 7-figure cold email business from a backpack and how one agency cracked the code on getting more positive replies than emails sent. Wild, right?

Let’s get into the good stuff.👇

📰 Upcoming in this issue

• Want More Clicks? Fix These 5 Things in Your Emails 📩

• How I Built a 7-Figure Business, and Stayed Human Along the Way 💼

• How This Agency Hit 113% Positive Reply Rates with Cold Email 💡

Want More Clicks? Fix These 5 Things in Your Emails 📩 read the full 1,457-word article here

Article published: March 20, 2025

I just read “How to Optimize Your Email Clickthrough Rates” by Marketing Profs, and wow—this one breaks down exactly what’s holding back your email performance (and how to fix it).

With open rates becoming less reliable, CTR is now the metric to watch. But boosting it means rethinking everything from headlines to CTA buttons.

The article reveals how small tweaks in tone, design, and layout can boost clicks by up to 18%—and why “Buy Now” might be the worst button text you can use.

It’s a must-read for anyone who writes or sends emails.

Key Takeaways:

• 🧲 Subject Line + Headline = Click Catalyst: Align your headline with the subject line and position it boldly up top for an 18% CTR boost.

• 🔘 Avoid Boring CTAs: Swap “Download” or “Shop” for benefit-driven actions like “Unlock My Savings” or “Save My Seat”.

• 📱 Design for Thumbs, Not Mice: Keep mobile layout clean: single columns, large tappable buttons, fast load times.

• 🧠 Don’t Let AI Write Alone: AI is helpful, but always inject your brand’s emotion and double-check facts—it still hallucinates.

How I Built a 7-Figure Business, and Stayed Human Along the Way 💼 watch the full 27-min video here

Video published: January 14, 2025

I joined the Growth Now Movement podcast with Justin Schenck to talk about the unglamorous, behind-the-scenes truth of building a 7-figure company through cold email—and what it’s really like scaling a business while living out of a suitcase.

We covered a lot: how I landed Fortune 500 clients without a single connection, how my team sends over 1 million emails/month, why I bought and flipped a newsletter from 5K to 250K subs, and the mindset habits that keep me grounded—even at 30,000 feet.

At the end of the day, it's not about being flashy. It’s about doing the small things right, over and over again.

The cold email game has changed—but it still works. I’m living proof.

Key Takeaways:

• ✉️ 1,500 Inboxes Per Client: To maintain deliverability, we send 20 emails per inbox/day, with hundreds of inboxes per campaign. (7:52)

• 📰 17X Newsletter Exit: We bought The Nomad Cloud at 5K subs, scaled to 250K, generated $6–7K/mo, and sold it within a year. (3:27)

• 🎯 Cold Email = Smart Targeting: We booked calls with Amazon, Apple, and MasterCard using nothing but scrappy email strategy. (9:58)

• 🧠 Journaling = My Daily Anchor: Every night, I log what I loved, learned, and need to improve—it’s my ultimate growth habit. (24:14)

How This Agency Hit 113% Positive Reply Rates with Cold Email 💡 watch the full 23-min video here

Video published: March 24, 2025

In the video “cold email campaign mastery in 23 mins (2025)” by Matt Forsyth of Volenté, viewers get a no-fluff walkthrough of the exact standard operating procedure that took his agency from zero to $10K/month—and now scaling toward $440K/month.

The proof? 80% open rates, 21.6% reply rates, and a jaw-dropping 113% positive reply rate. Yes, more than 1 positive reply per email sent.

The secret isn’t spamming more people—it’s targeting smarter, writing leaner, and scaling with structure. Forsyth breaks it all down using Apollo, Clay, and carefully crafted copy that focuses entirely on what prospects care about most: themselves.

Cold email mastery in 2025 looks a lot more like relationship-building and a lot less like spray-and-pray.

Key Takeaways:

• 🔍 Clay Makes It Personal: Using Clay’s company specialization and name normalization added rich context and boosted replies. (14:24)

• ✉️ Keep Emails Under 50 Words: Short, non-salesy copy with a simple qualifying question sparked stronger engagement. (18:42)

• 🧠 Pitch Like a Customer, Not a Seller: Forsyth mimics being a potential buyer to tap into prospects’ desire for money and status. (16:56)

• 🤖 Smart Macros Beat AI: Personalized, repeatable macros outperformed generic AI in inbox management and follow-ups. (21:00)

My Last $.02

Email isn't dead—it’s evolving. And in a noisy world, getting noticed takes more than sending more. It takes strategy, humanity, and knowing exactly what your readers care about. Whether you’re running a full-blown campaign or just want better replies, the tactics in this issue are designed to help you stand out and convert.

Because the inbox is still one of the most powerful places to grow your business—when you do it right.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com