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January 16th, 2026

In this issue:

• 📧 Cold Email Tip of the Day

• Three Ways to Strip AI Slop From Email Copy 🧹

• Gmail Inbox AI Sets a New Standard for Senders 📬

• Cold Email Isn’t Dead, It Just Got Harder 📬

📧 Cold Email Tip of the Day

Simplify Your Offer Into One Short Sentence

What This Means: If it takes three paragraphs to explain what you do, prospects will lose interest. Simplifying your offer means boiling it down to a clear, single sentence in plain English, even if your product is more complex internally.

Why It Works: A simple offer is easier to remember, share, and explain to others. When your champion says, “They help us get more meetings from the same outbound volume,” colleagues understand immediately. Complexity can come later. The first priority is clarity.

How To Use It This Week: Write your offer as if you were explaining it to a smart 15-year-old. Examples: “We help sales teams book more qualified demos from the same number of emails,” or “We help HR leaders cut time-to-hire without adding recruiters.” Use that one-liner at the top of your email and in your signature or P.S.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

Three Ways to Strip AI Slop From Email Copy 🧹

Read the full article here »

Published: January 16, 2026

AI-focused email copy is quietly damaging inbox performance. The piece highlights “slop” as low-quality, mass-produced AI content. It also points out data suggesting AI-sounding language reduces engagement.

Upside: Begin with a clear messaging brief instead of a blank prompt. Define the audience, their awareness stage, and the single outcome you want. For example, use AIDA for top-of-funnel leads, then switch to problem-agitation-solution for mid-funnel leads.

Impact: Speed is easy now, but trust is not. Create a QA process that reviews strategy, structure, and clarity at the line level, then proofread. Keep a trained human reviewer involved before everything goes out.

Gmail Inbox AI Sets a New Standard for Senders 📬

Read the full article here »

Published: January 16, 2026

Google is adding new AI features to Gmail that can summarize messages and quickly highlight priorities. This shift encourages marketers to earn attention rather than demand it. 

Upside: Write with intent, not just for opens. Lead with a clear promise, then make the ask simple. For example, place the offer on the first line, then include a proof point. 

Impact: AI helps users find promos when they want them, making brand memory and clear value more important. Email isn’t disappearing; it’s being judged more strictly.

Cold Email Isn’t Dead, It Just Got Harder 📬

Watch the full episode here »

Published: January 5, 2026

I notice many teams still send cold outreach from their main domain, which is now almost a quick track to spam. If you want your cold email to work in 2026, you need a solid plan: multiple inboxes, precise targeting, and disciplined sending volume.

Upside: Start small and develop good habits before scaling up. Set up multiple sending domains, limit daily sends per inbox, and run a single focused campaign for a single buyer profile. Use Apollo or Instantly to pull a targeted list, send a few hundred messages, then adjust based on actual replies.

Impact: The inbox is becoming more strict, and careless outreach is punished quickly. Successful strategies combine genuine relevance with infrastructure that protects the brand and keeps strong inbox placement. When done correctly, email remains the most direct channel because it demands clarity and provides quick, blunt feedback.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.