- Cold Email Marketing
- Posts
- ✍️ Your First Line Is Why They Reply
✍️ Your First Line Is Why They Reply
Inside: How Cold Email Built My Business
Adam Rosen
August 19, 2025
In partnership with
Kickstart your holiday campaigns
CTV should be central to any growth marketer’s Q4 strategy. And with Roku Ads Manager, launching high-performing holiday campaigns is simple and effective.
With our intuitive interface, you can set up A/B tests to dial in the most effective messages and offers, then drive direct on-screen purchases via the remote with shoppable Action Ads that integrate with your Shopify store for a seamless checkout experience.
Don’t wait to get started. Streaming on Roku picks up sharply in early October. By launching your campaign now, you can capture early shopping demand and be top of mind as the seasonal spirit kicks in.
Get a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.
August 19th, 2025
Hello, email marketing champions! 🚀
Cold email may not always have the best reputation, but this week’s stories show why it’s still the backbone of modern outreach.
From the proven tactics that get replies, to the technical hurdles keeping your messages from landing, to the personal freedom it can create when done right—you’ll see the good, the bad, and the life-changing potential all in one place.
📰 Upcoming in this issue
📧 The Secret to Cold Emails That Actually Get Replies
📧 Blocked! Why Your B2B Cold Emails Aren’t Landing
📧 Cold Email Changed My Life—and It Can Change Yours Too
📧 The Secret to Cold Emails That Actually Get Replies
Most cold emails end up ignored because they’re robotic, vague, or just plain irrelevant. But when crafted with precision, cold email can still be one of the most powerful tools in sales. Growleady breaks down the proven tactics that turn your outreach from “marked as spam” to “let’s talk.”
Key Takeaways:
✍️ Personalization is everything: Generic templates don’t cut it—reference real details that show you’ve done your homework.
🎯 Clarity beats cleverness: Prospects should know who you are, what you do, and why it matters in seconds.
⏱ Timing + follow-ups win: One email rarely works—well-timed, respectful follow-ups dramatically increase reply rates.
📬 Value > ask: Lead with insight, ideas, or quick wins before pushing for a meeting—you’ll build trust and get more responses.
📧 Blocked! Why Your B2B Cold Emails Aren’t Landing
Think hitting “send” is enough? Not in B2B. Between strict filters, fragmented ecosystems, and zero tolerance for mistakes, getting into the inbox is harder than ever. The difference between success and silence comes down to technical precision and smart strategy.
Key Takeaways:
📡 B2B ≠ B2C Deliverability: Corporate filters like Microsoft 365, Google Workspace, and Proofpoint all play by different rules—no universal pass.
🚫 Cold Email Risks: Unsolicited outreach is the most likely to get blocked, since engagement is low and filters are unforgiving.
🔒 Tech Precision Required: Authentication (SPF, DKIM, DMARC), clean domains, and safe links are non-negotiable if you want to avoid the spam folder.
🌐 Fragmented Ecosystem: One email might hit at Company A and vanish at Company B, thanks to dozens of unique filter systems.
📧 Cold Email Changed My Life—and It Can Change Yours Too
I’ll be honest—cold email gets a bad rap. Most people think of it as spam. But here’s the truth: cold email is the single reason I was able to land clients like Amazon, Apple, and Goldman at my first startup, and it’s the foundation that lets me now run Email Outreach Company from anywhere in the world (yes, including five weeks in Positano, Italy).
Over 60% of our customers today come through cold email alone. It’s not easy—it’s gotten way harder over the last 18 months—but if you can learn how to do it right, it can completely change your business and your lifestyle.
Key Takeaways:
🚫 The Bad: Most people fail at cold email because they treat it like mass spam. If you’re not personalizing and not targeting the right ICP, you’re wasting your time.
⚠️ The Ugly: Deliverability is brutal in 2025. You need multiple domains, dozens of inboxes, advanced spam filters, and AI-powered copy just to get into the inbox.
✅ The Good: When you get it right, nothing scales faster. One of our clients closed over $1M in revenue just from meetings we booked via cold email.
🌍 The Freedom Factor: Cold email gave me the chance to build a real business while traveling full-time. You don’t have to choose between growth and lifestyle—you can have both.
If you’re serious about growing your pipeline and want to learn how we make cold email actually work in 2025, hit reply or check out eocworks.com.
Struggling to land real meetings from cold email? You're not alone—and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach—without the trial and error.
My Last $.02
Getting cold email right isn’t just about filling a pipeline—it’s about building trust, staying visible in a crowded inbox, and creating the freedom to grow your business on your own terms.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
How was today's edition?Rate this newsletter. |